- Do you have a good strategy for attracting visitors to your website?
- How do you identify which visitors to your website are actually interested in your product or service?
- How do you ensure that your marketing channels provide your sales people with strong, qualified leads?
- What strategies do you have in place to ’nurture’ your clients so they will keep coming back for your products time and time again?
These are just some of the many questions that are confounding business owners in todays competitive, mecurial market.
Thanks to an ever-increasing level of technology, the conditions, opportunities and challenges incurred in business to business (B2B) sales have been completely turned on their head. With every type of information readily available these days a buyer can learn everything they want to know, not only about a particular product or service but the company that is supplying it as well.
A customer’s buying process is now totally different to the way it was even just five years ago. There is a myriad of new digital sales channels to choose from and statistics show that 60-70% of the buying process has already been completed BEFORE a buyer actually visits your website and begins using the sales function. This means that more than ever it is vital that your business ‘sells’ prospective customers on the idea of buying your product well before they go onto your website or webstore to buy it.
It has also been proven that as little as 2% of the people visiting your website will follow up with an enquiry or purchase. That means that a whopping 98% of potential buyers are coming to your website, looking and then LEAVING without doing a thing!
Suffice to say that the only companies thriving online today are those that have implemented an efficient Lead Management process with Lead Generation software into their on-line marketing platforms to help identify and track what potential customers are doing when they visit their website”.
By utilizing our ‘Enecto Web Lead’ and ‘ProspectFinder4’ software, Enecto’s clients are able to interact via digital communication with their prospective customers at every stage of the buying process. Not only does our software enable you to track a potential customer’s level of interest once they land on your website but it can then nurture them through a systemized process which will increase the chance of an actual sale.
”Turning visitors into business”